Privacy policy


INTRODUCTION

Asteh respects the privacy of our users and complies with the European Union Regulation General Data Protection (GDPR) (EU) 2016/679. Detailed information about GDPR is available on their official website: https://ec.europa.eu/info/law/law-topic/data-protection_en. This Privacy Policy applies to shopasteh.com, including its online store hosted by Shopify Inc and our use of related platforms, social media, applications, and software systems we operate, as well as your calls, emails, or other communications with Asteh. We are committed to securing and safeguarding your integrity and personal data when using our digital platforms and website.

We reserve the right to make changes to these policies at any time and for any reason to stay current with rules and regulations, new technologies, and security standards. Changes will be indicated by updating the “Last Updated” date of this Privacy Policy. Please review this Privacy Policy periodically to stay informed of the latest updates. By continuing to use our Sites after the last updated date, you will be deemed to have accepted any changes in any revised Privacy Policy.

By accessing our sites on any mobile phone, computer, tablet, or other devices, making a purchase from shopasteh.com, or otherwise interacting with Asteh, you agree to the terms of this Privacy Policy. If you do not agree to the terms, please do not use the sites or share personal information with Asteh.

Wesomnia AB(org.nr. 556535-1722) is the data controller for the processing of your personal data. If you would like further information on how your personal data is processed, please contact us by sending a written, self-signed request to:

Wesomnia AB
Box 124
133 36 Saltsjöbaden

WHICH DATA WE STORE AND HOW WE USE IT

Asteh collects customer personal data to provide a smooth, safe, and efficient service, as well as a customized experience for customers. This information may include your name, delivery and billing address, email address, contact numbers, birthday number, and specific purchase details.

Collection of your information through our Sites includes:

  • Personal data Includes all personal information you provide when registering or participating on our Sites, such as your name, email address, shipping address, billing address, telephone number, and demographic information like age, gender, hometown, interests, and any other relevant information.

You are not obligated to provide personal information, but refusal may prevent you from using certain features of the Sites.

  • Financial data Includes financial information related to your payment method, such as a valid credit card number, card brand, and expiration date, collected when you place an order, return, exchange, or make a purchase on our sites.

We store limited financial information, if any, and transfer the rest to our payment processors, Shopify Payments, and Swish. Review their privacy policy for more information.

  • Browsing and device data This includes information our server collects automatically when you access our Sites with any of your devices, such as your IP or MAC address, device identifier, location information, browser or computer details, pages and content you visit on our Website, clicks, country and city of access, time and date of visit, web pages linked from and viewed before and after accessing our Website.

  • Social media data User information from third-party social media sites, such as Facebook, Instagram, Pinterest, etc., if you connect your account to such social media. This includes your social media username, location, name, gender, birth date, email address, profile picture, and public data for contacts.

  • Third-party data Information from third parties, such as users of our e-gift card offerings, advertising networks, media monitoring companies, and publicly available sources.

  • Derivative data Inferences drawn about you based on the collected information, such as your location from your IP address or product preferences based on browsing history on the Sites.

We collect data for various reasons, including:

  • Managing and fulfilling orders, purchases, payments, and other transactions.
  • Creating and managing profiles and accounts.
  • Messaging or emailing you regarding your account or order.
  • Notifying you about restocked items.
  • Responding to customer service requests, comments, and suggestions.
  • Offering new products, services, mobile applications, or recommendations.
  • Analyzing usage and trends to improve user experience.
  • Requesting feedback and contacting you about your use of the Sites.
  • Delivering discounts, newsletters, and other promotional information.
  • Personalizing advertisements based on your interests, preferences, and browsing history.
  • Managing internal research and development for the efficiency and operation of the Sites.
  • Troubleshooting problems and resolving disputes.
  • Preventing, investigating, and responding to security incidents and fraudulent transactions.
  • To offer Klarna's payment method, we share some personal information with Klarna as required for their evaluation and customization of payment methods. The use of this data is governed by applicable data protection laws and Klarna's data protection policy.

In addition to data collection, we receive your IP address when you browse our website to gather information about your browser and operating system. This is not linked to any personal information.

WHO CAN ACCESS YOUR PERSONAL DATA?

We do not pass on, sell, or swap your data for any purpose to third parties outside the company. Your data may be shared within Asteh. We work with consultants, and an agreement ensures the protection and secure handling of personal data. For more information about our partners, please contact Asteh.

ON WHAT TERMS ARE WE STORING YOUR PERSONAL DATA?

In compliance with European law, we have specified where and why information is collected in Attachment A. Personal data is stored for a maximum of 60 months.

HOW DO WE GET YOUR CONSENT TO USE AND STORE YOUR DATA?

Information collected when placing an order is based on legal requirements. You must also accept the terms and conditions when placing an order at asteh.com.

Providing personal information for newsletters or contacting customer service requires your consent for collecting and using data for that specific reason only.

By accepting our Terms & Conditions and cookies, you agree to data storage for site improvement.

YOUR RIGHT TO WITHDRAW YOUR CONSENT

You can withdraw consent for any personal data processed by Asteh AB at any time. However, withdrawal may affect our ability to deliver services in ongoing situations, such as customer service issues, unprocessed orders, or return requests. Personal data related to transactions is retained for bookkeeping purposes.

SECURITY

To keep your personal information safe, we take responsible precautions and follow industry practices to ensure protection. Personal data is not transferred to third parties except for:

  • Authorities on statutory grounds, as required by applicable law.
  • Authorized partners for specific information required to complete purchases, such as logistic partners for delivery, payment partners for transactions, and IT partners for service operation.

If you follow or interact with Asteh on third-party social media like Instagram, Facebook, YouTube, or Pinterest, information provided is subject to third-party personal data management and confidentiality.

COOKIES

We use cookies on our site. There are four main types, and their usage is explained below:

  • Site functionality cookies: Allow navigation and use of features like "Add to cart."
  • Site analytics cookies: Measure and analyze how customers use the site to improve functionality and shopping experience.
  • Customer preference cookies: Remember preferences during browsing or shopping for a smoother, personalized experience.
  • Targeting or advertising cookies: Deliver relevant ads online and on social media, limit ad frequency, and measure marketing campaign effectiveness